Depaul UK launches iPhone application

iPhone app reaches No 1 - read the up to date press release here.

In partnership with Publicis London, Depaul UK has launched an iPhone app to raise awareness of youth homelessness and reach out to a new younger audience.
This virtual application downloads a young homeless person on to your phone and asks the user to support the young person over the course of three days. The application hopes to raise awareness of the issue of youth homelessness and question the labels and assumptions that are so often placed upon young people experiencing homelessness.

Paul Marriott, Chief Executive from Depaul UK said
“Homeless young people are often stereotyped and looked down upon. When they sleep rough, they are highly vulnerable and face very real risks. But they are just like any other young person and, with the right support, they can be back on their feet and fulfil their undoubted potential. By creating this app we aim to dispel negative stereotypes of young homeless people and raise awareness of the reasons that young people become homeless and the emotions that they feel. We wanted to create an app that would stand out and make people pay attention, and make people think about how they can make a difference."

Download the press release here or if you don't have an iPhone watch the video below to get an idea of what its like.

Promo Video

The iHobo iPhone application offers Depaul UK supporters charity text donations, a service provided by Cymba.